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Marriott International is looking to double its presence across Australia, New Zealand and the Pacific to about 50 hotels in the next four years to take advantage of the increasing movement of travellers in the region.
The growth will be boosted by Marriott's recently-completed acquisition of Starwood Hotels and Resorts.
The Aloft Hotel on Chapel Street, Melbourne, will open in 2019. Photo: Supplied
One of the hotels will be a new Ritz-Carlton at the proposed $500 million hotel and retail complex at The Star Entertainment's casino in Sydney. Another will be an Aloft hotel in Perth opening next May.
The properties in the pipeline will provide more than 2500 hotel jobs and add more than 4500 rooms.
An impression by fjmt architects of a $500 million hotel being built by The Star at Darling Harbour.to be operated by The Ritz-Carlton chain. Photo: Supplied/Star Entertainment Group
The president and managing director, Asia-Pacific, Marriott International, Craig S. Smith said in Sydney this week the group will be entering emerging primary and secondary destinations, with the signings of Four Points by Sheraton Parramatta, The Westin Resort and Spa Coolum, Aloft Adelaide and Sheraton Adelaide Hotel.
He said the Aloft, W and The Ritz-Carlton brands are expected to be introduced to the region by the end of 2020, with the W Brisbane and Aloft Perth scheduled to open next year, followed by Aloft Melbourne in South Yarra and Aloft Adelaide in 2019, and The Ritz-Carlton Melbourne and The Ritz-Carlton Perth slated for 2020.
"This is an extremely exciting time for Marriott as we significantly grow our footprint in the Australia, New Zealand and Pacific region and continue to build on our leadership position in gateway markets, " Mr Smith said.
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"We currently have seven of our 30 brands represented here and we look forward to introducing more in the coming years."
Mr Smith said the group's pipeline for the region includes the introduction of three hotels from of its top-tier luxury brands signalling a demand for upper upscale services in the market.
"We will see The Ritz-Carlton re-enter Australia with the opening of The Ritz-Carlton Perth and The Ritz-Carlton Melbourne, and 2017 will see the re-entry of the famed W Hotels brand with the opening of W Brisbane, " he said.
According to hotel property agents, the sector remains under-supplied, particularly in Sydney, which is due to open its new International Convention Centre Sydney (ICC Sydney) later this month.
That will see a plethora of events heading back into the city after a three-year hiatus.
The chief executive of Business Events Sydney, Lyn Lewis-Smith, says that, to meet the surge in demand, Sydney needs to expand its hotel footprint with redevelopments and investment in new accommodation for the CBD and Darling Harbour precinct "to make sure the tills can keep ringing well beyond 2020".
"Before the doors of the ICC Sydney open, Business Events Sydney has already secured close to 50 prestigious events to be hosted in the venue, worth $300 million to the NSW economy, " Ms Lewis-Smith said.
"Across New South Wales our future pipeline is extremely strong and we have already secured more than 80 international events to be hosted in NSW from 2017 to 2023. These events are worth close to $350 million direct expenditure to the state's economy and this figure will continue to grow."
Some of the events include "4500 techs in T-shirts" for the first OpenStack Summit in the Southern Hemisphere.
RoboCup is another event Sydney will host, with more than 2000 artificial intelligence experts from around the world descending on Sydney to compete and display the latest technology.
Travel data shows that Australia continues to see a strong surge in international visitor numbers, with double-digit growth in seven of the country's top 10 tourist source markets.
"The Chinese market continues its rocket trajectory towards the top of the league table – 23.2 per cent growth over the past 12 months is truly astounding – and yet we are attracting less than 1 per cent of Chinese travellers to Australia, " Ms Lewis-Smith said.
Marriott's Mr Smith said growth in the Australia, New Zealand and Pacific region has been strong in recent years and "we hope to build on that growth now that the Starwood deal has closed".
"Demand continues to be high from both consumers and developers, and with the wide variety of brands available, from mid-scale to luxury, we expect more great opportunities to brand further high-quality, international-standard hotels in the region, " he said.
Accompanying Mr Smith on his visit to the region is Sean Hunt, recently appointed Australia, New Zealand and Pacific vice-president of Marriott International.
"Our success and exponential growth is being fuelled by a number of factors, including the rapidly-increasing consumer demand for quality and premium lodging options, the strength of our brands and the high returns these offer our owners, and the benefits of the merger and our vast and global network and systems, " Mr Hunt said.airport like airport like synonym airport like words airport shaped like airplane airport shaped like a bird airport look like airport made of wood airport runway made of airport made out of lego airport runways made out of what is the airport made of airport near yellowstone airport near yellowstone national park airport next to beach airport next to disneyland airport next to me airport next to grand canyon airport next to disney world airport next to port canaveral florida airport next to lax airport next to beach video airport of origin airport of origin china airport of entry airport of destination meaning airport of miami airport of the future airport of tijuana airport of origin location airport off site parking airport off site parking atlanta airport off site parking philadelphia airport off parking airport off site parking orlando airport of bluetooth airport off airport off site parking denver airport on maui airport on kauai airport on big island of hawaii airport on long island airport on oahu airport on beach airport on island of hawaii airport on maui hawaii opposite of airport opposite of airport terminal what is the opposite of flight airport out of belleville il airport outfit ideas airport outfits 2021 airport outer banks airport outside airport outfits men airport outside parking airport outside food airport outside of orlando airport outside paris daily themed crossword airport outside london airport over beach airport overnight parking airport over water airport overrun airport over 50s club airport over highway airport over 50s club inc past airport arrivals past airport weather past airport past airport security asi airport past papers dublin airport past departures manchester airport past departures birmingham airport past arrivals airport pro price airport pro max airpods pro black friday airport pro case airport pro shop airpods pro 2 airpods pro case airpods pro vs airpods 3 airport since 2014 sin airport airport security since 9/11 airport changed since 9/11 airport changes since covid airport security since 911 airport through the fence agreement airport through the fence operations airport drive through covid test airport drive through vaccination airport drive through christmas airport drive through covid test muscat airport food through security airport transit through germany airport thru airport drive thru covid test airport drive thru covid vaccine airport drive thru vaccine airport drive thru walmart airport thruway walmart airport thru airport drive thru mcdonalds airport till airport till model copenhagen airport till malmö airport hybrid till airport closed till dual till airport definition dual till airport regulation malmö airport till malmö central airport to disneyland airport to tulum airport to disney world airport to airport car rental airport to grand canyon airport to fly into for disneyland airport to airport shuttle airport to destin fl towards airport nearest airport towards me traffic towards airport traffic towards airport today airport under attack airport underwater airport under attack kabul airport under fire airport under seat bag airport under map glitch airport under fire kabul airport under adani airport open until airport until flight is ist airport open how late do airport stay open how long does the airport stay open airport up north michigan airport up michigan airport up express airport up up airport name up airport guidelines up airport quarantine rules up airport map aerodrome and airport jetport vs airport airport extreme versus time capsule airports or airport airport extreme vs nighthawk apron versus airport what is the difference between an airport and aerodrome airport via ring road airport via airport via meerhoven airport via university airport to circular quay airport via powai airport via howrah bridge via airport code airport with most runways airport with blue horse airport with waterfall