This Australian landscape is biblical in more than its name; the

Natural Tourist Attractions in Australia

Attractions / January 15, 2022

Nature-based tourism forms a significant component of Australia's visitor economy, ranking among top travel motivators for international visitors to the country. Nature-based tourism is leisure travel undertaken largely or solely for the purpose of enjoying natural attractions and engaging in a variety of nature-based activities – from scuba diving and bushwalking to simply going to the beach.


Economic contribution and potential

  • The top international nature-based markets were China (17 per cent), the United Kingdom (11 per cent), New Zealand (10 per cent) and the USA (9 per cent).
  • International nature-based visitors tend to be younger than other visitors with 33 per cent being aged 15-29 years.


Tourism Australia’s activity

Australia’s biggest strength is its world-class nature, well regarded from all markets and core to our global tourism offering.

Tourism Australia’s Nature-based tourism forms a significant component of Australia's visitor economy, ranking among top travel motivators for international visitors to the country. Nature-based tourism is leisure travel undertaken largely or solely for the purpose of enjoying natural attractions and engaging in a variety of nature-based activities – from scuba diving and bushwalking to simply going to the beach.
Economic contribution and potential


Tourism Australia works cooperatively with key partners using our global campaign ‘Nature-based tourism forms a significant component of Australia's visitor economy, ranking among top travel motivators for international visitors to the country. Nature-based tourism is leisure travel undertaken largely or solely for the purpose of enjoying natural attractions and engaging in a variety of nature-based activities – from scuba diving and bushwalking to simply going to the beach.
Economic contribution and potential


Focus on aquatic and coastal experiences

From early 2016, Tourism Australia's 'There’s nothing like Australia' (TNLA) campaign has focused on one of Australia’s key competitive advantages – our aquatic and coastal offering.

The $40 multi-platform marketing campaign has rolled out across all our key international markets, with each market developing in-market launch events and marketing activities.

The renewed focus on Australia’s aquatic and coastal offering aims to both defend our high ranking for world-class natural beauty in today’s competitive market, as well as renew and reinvigorate consumers' perceptions of our country's aquatic and coastal offering.

There area number of Nature-based tourism forms a significant component of Australia's visitor economy, ranking among top travel motivators for international visitors to the country. Nature-based tourism is leisure travel undertaken largely or solely for the purpose of enjoying natural attractions and engaging in a variety of nature-based activities – from scuba diving and bushwalking to simply going to the beach.
Economic contribution and potential


Find out more about Tourism Australia’s Nature-based tourism forms a significant component of Australia's visitor economy, ranking among top travel motivators for international visitors to the country. Nature-based tourism is leisure travel undertaken largely or solely for the purpose of enjoying natural attractions and engaging in a variety of nature-based activities – from scuba diving and bushwalking to simply going to the beach.
Economic contribution and potential

Source: www.tourism.australia.com