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What does Regional Australia Mean?

Activities / March 2, 2020

Regional Australia Bank is a member owned bank that has been helping regional Australians achieve their lifestyle goals for almost 50 years. We have a reputation for being flexible, personable and being able to make the complex simple. With roots in regional NSW and head office located in Armidale, Regional Australia Bank has grown to be one of the premier banking alternatives to the ‘Big Four’ banks. Unlike the ‘retail’ approach taken by many competing institutions, we continue to add value to our members by recognising everyone’s circumstances are different. This means we can provide personalised financial solutions, working with our members to save them time, money and effort.

Why we’re different

We’re focused strongly on everything that makes regional Australia special – and we provide a new standard of banking to the tens of thousands of regional Australians who’ve chosen us to help them achieve their lifestyle goals, through sound guidance, competitive interest rates and fairer fees. Above all, we’re all about building better financial relationships with our members – and that’s something that can’t often be said of the nation’s larger retail banks.

Member owned – putting people before profit

Unlike the investor banks (e.g. Big Four) whose main interests are to generate profits in order to deliver dividends for shareholders, our members are our shareholders. This means our organisation’s focus is to deliver value to our members. We demonstrate tangible value through quality, competitively priced products and a superior level of service from specialists. Further, as part of our commitment to champion regional prosperity, we pledge more than 5% of our profits back into grassroots community initiatives.

Our mission

We exist for the financial well-being of our members and the sustainability of our communities. We will champion regional prosperity at every endeavour, by helping members achieve their lifestyle goals as well as delivering social and environmental returns to our communities at every possible opportunity.

Our locations

We have a strong branch presence throughout regional NSW. The modern era affords us the opportunity to extend beyond this geography and we are determined to deliver a style of banking that reflects regional Australian values to all Australian communities, be they regional or metropolitan. We do this by providing direct access to our specialists where you can actually have a proper conversation, as well as providing access to the latest user friendly online banking solutions for day to day banking needs.

Our people

Our dedicated staff are specialists in their fields and have been carefully selected to deliver on our promise to our members. Located in regional centres, they have a common understanding of regional needs and culture, and get a real kick out of helping individuals achieve their lifestyle goals. Moreover, they share a deep affection for seeing our communities succeed, which is why you’ll often see them coaching the soccer team, working on committees or helping raise money for the next big community project.

Our values

Integrity, respect and fairness are the underlying values that guide our business in our dealings with members, stakeholders and the wider community. We’ve based our values on a mindset that regional Australians share - an appreciation for relationships built on trust and reliability, with an understanding of the significance of community and the feeling of unity and belonging. Whether you live in regional Australia, a metropolitan city or across the world – we’re bringing regional Australian values to you.

Our history

50 years ago, various groups of people in our regions decided to band together and create something for each other, without the distraction of delivering profits in the interests of shareholders. Today our members remain our shareholders, and we continue to deliver a style of service that is valued by many, right across Australia – be they metropolitan or regional.

Our humble beginnings start with New England Staff Credit Union at The University of New England in 1969. Following mergers with Peel Valley Credit Union in 2004, Orana Credit Union in 2008 and Hunter Mutual in 2010, we became New England Mutual, Orana Mutual and Hunter Mutual in the relevant geographical areas, falling under the overarching brand of the Community Mutual Group. In 2016 we changed our name to Regional Australia Bank to better reflect who we are, what we do and the commitment we have to the prosperity of the individuals and communities in regional Australia.